L’oreal USA has finalized the acquisition of Pacific Bioscience Laboratories (PBL), the company who developed the Clarisonic Mia and Clarisonic Opal. Clarisonic is a leader in beauty and skin devices, and L’Oreal, international manufacturer of cosmetics and related personal care products, will benefit from Clarisonic’s patented sonic skin care technology and research.
“We’ve spent a fruitful decade developing the Clarisonic family of products for consumers and professionals alike, and the exciting thing is we’re just getting started, in a way,” said David Giuliani, CEO and co-founder of Pacific Bioscience Laboratories. “L’Oreal’s powerful marketing, distribution and R&D resources will help Clarisonic achieve our global mission – empowering people to change the future of their skin.”
Clarisonic is sold mainly throughout the US and is also present in the UK, Australia, Mexico, Canada and the Far East. It is sold through a distribution network which includes dermatologists and cosmetic surgeons, day spas, prestige retail, and other fine outlets.
“Clarisonic is a strategic acquisition for L’Oréal,” said Nicolas Hiéronimus, Managing Director, L’Oréal Luxe Worldwide. “Devices are emerging globally as an important new skin care category. Clarisonic® is the most successful and fast growing premium brand in this category and we will roll it out internationally as well as enhance our service experience in our luxury counters”.
PBL will remain in its new corporate headquarters and manufacturing facility in Redmond, WA, where it has a strong record of invention and technology, and is expected to become another hub of innovation for L’Oréal in the US. “The science behind the Clarisonic brand is unsurpassed in the beauty devices category,” stated Laurent Attal, Executive Vice President, Research & Innovation for L’Oréal S.A. “By combining Pacific Bioscience expertise in devices and L’Oréal skin knowledge and excellence in topical skin care formulations, we think that, together, we will create in Redmond an outstanding center of innovation for L’Oréal.”